What is Auhlot?

Limitless.

What is Auhlot?
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Auhlot (a lot), originated from a PSN account created in 2015 the founder Zay.

Gaming was Zay's gateway to deal with problems he was facing at home growing up and become a tool that has led him to many connections today. Zay, formerly known as ZayGotSoles, was known for reselling sneakers and limited products which was one of the first consistent businesses that he has ever ran. Around the ending of 2023 he stopped reselling due to saturation and found his true passion which is clothing. Since a child Zay has been fly and always enjoyed being fresh. According to his grandmother, when he was younger Zay used to change clothes every time that he got dirty no matter how minimal it was he just always wanted to be clean.

Growing up in Arkansas with the lack of influence and opportunity, Zay had to find his own way. In school some people even thought his swag was weird while others adored it and some were even influenced by it. As Zay got other fashion just became his thing but in order to get fly he needed money so that's when 'ZayGotSoles' was created.

After Zay lost touch with reselling sneakers he wanted to push his branding name 'Auhlot'. That name alone was very important to him from 2015 up until his present life. Clothing is a way that he expresses his pain, trauma, and creative ideas into stylish pieces for his audience. He is inspired by legends such as Jimi Hendrix, Asap Rocky, Playboi Carti, Ian Connor, Kanye West and Virgil Abloh. 

Today Zay creates pieces that speak and represent many different things important to him and his community, The Militia. The community name comes from the mindset that Zay has about how life is a everyday war from the day that you are born til the day that you die so we get fly together and fight these battles together everyday which makes us 'The Militia'.

Auhlot has started to grow rapidly and is something that will last for eternity. When you think of Auhlot think of everything because this is no limit to who we are and what we are.

Updated